Food retailers guide to buying and selling cheese with a Cheese of The Week promotion

A step-by-step system you can use to go from zero to a fully functional cheese of the week retail promotion.

What is the Retail Guide to buying and selling cheese?

A simple 3-Week plan to launching Cheese Of The Week promotion in your store.

Creating promotions can be overwhelming…but it doesn’t have to be. This step-by-step system will show you how to launch and run a promotion that brings in customers and increases sales (and profit…).

Step-By-Step walkthroughs all the way

We’ll never tell you to “go create an email.” Instead, we walk you through the process so you know what to do, when and you feel confident implementing every step of this process.

Just fill in the blanks templates

Just use our templates to create high-converting emails and sales pages for your website…without having to be an expert copywriter!

Plus loads of valuable resources, tools and information


What’s inside this retail guide?

Each week we’ll be adding a new Cheese Of The Week guide including details of the cheese, how to buy it, how to promote it and sell.

Buying Guide

  • Why buy/stock this weeks cheese?
  • Features to avoid – What not to buy
  • How to set your prices

Tasting Guide

  • Academy of Cheese Structured Tasting Notes
  • Recommended pairings

Selling Guide

  • How to run tastings
  • How to present the cheese
  • How to engage customers at the counter

Stock management

  • One-click ordering
  • Order notifications
  • Supplier profiles

Promotional guide

  • Step-by-step social campaigns
  • Email templates
  • Point of sale materials

Who’s the guide for?

Farm Shop & Deli Owners
Farm Shop & Deli Owners
Cheesemongers
Cheesemongers
Deli Counter Staff
Deli Counter Staff

Sign up for a Delishops (early access) account to get the guide.